| Startup costs | |
|---|---|
| Office Equipment | 55,000 |
| Computer Equip. | 89,000 |
| Legal fees | 2,150 |
| Total | 146,150 |
| Monthly Recurring | |
|---|---|
| Internet | 25 |
| Misc | 100 |
| Phones | 432 |
| Salaries | 100,000 |
| 7.7% Taxes | 7,604 |
| Office Supplies | 500 |
| ADP payroll | 39 |
| Internet access | 240 |
| Total | 108,940 |
| Yearly recurring | |
|---|---|
| Christmas party | 13,000 |
| Benefits | 56,500 |
| Reference & Periodicals | 5,000 |
| Games (eval) | 500 |
| Bus. Insurance | 12,000 |
| Life insurance [k] | 1,485 |
| Total | 88,485 |
| Product startup | |
|---|---|
| Box | 28,000 |
| CD | 250 |
| PM Budget | 5,000 |
| Testing | 50,000 |
| Total | 83,250 |
| Product Revenue | |||||
|---|---|---|---|---|---|
| Units | |||||
| Internet | 10,000 | x $50 - $7.10 = | 429,000 | ||
| Retail | 90,000 | x $25 - $7.10 = | 1,611,000 | ||
| Total | 100,000 | ||||
| SubTotal | 2,040,000 | ||||
| -Sales Commissions | -10% | -204,000 | |||
| -Advertising | -20% | -408,000 | |||
| Total | 1,428,000 | ||||
| Months 1-12 | (Development) | |||
| Net Revenue | 0 | |||
| Startup expenses | 146,150 | |||
| Monthly x 12 | 1,307,280 | |||
| Yearly | 88,235 | |||
| Promotion | 100,000 | |||
| Product startup | 83,250 | 1,724,915 | ||
| -1,724,915 | ||||
| Months 13-16 | (Development) | |||
| Net Revenue | 0 | |||
| Monthly x 4 | 435,860 | |||
| Yearly / 3 | 29,412 | 465,272 | ||
| -465,272 | ||||
| Months 17-20 | (First release) | |||
| Net Revenue | 952,000 | |||
| Monthly x 4 | 435,860 | |||
| Yearly / 3 | 29,412 | 465,272 | Profit on investment | |
| 486,728 | -1,703,459 | |||
| Months 21-24 | (Second release) | |||
| Net Revenue | 1,071,000 | |||
| Monthly x 4 | 435,860 | |||
| Yearly / 3 | 29,412 | 465,272 | ||
| 605,728 | -1,097,731 | |||
| Months 25-30 | (Third release) | |||
| Net Revenue | 1,666,000 | |||
| Monthly x 6 | 653,790 | |||
| Yearly / 2 | 44.118 | 697,908 | ||
| 968,092 | -129,639 | |||
| Months 31-37 | (Fourth release) | |||
| Net Revenue | 1,666,000 | |||
| Monthly x 6 | 653,790 | |||
| Yearly / 2 | 44.118 | 697,908 | ||
| 968,092 | 838,453 | |||